Economic tern English

Economic tern English-Chinese Essay farm products AuAfast-moving consumer goods (FMCG) iEUaAIuNAfear appeals Oa/EACESsCofeatures IOOFederal Department Stores AiUoEIeFederal Trade Code FTC) AiAOFedEx (Federal Express) AiiYfeedback data AEyYfield test marketing EOEaEOfinancing EUEfisheries OaOfit and finish aEEOeIaUfixed costs IEfixed salary IEflanker strategy aOioOAOflanker/fighting brand OAAAflanking and encirclement strategies aOioOeIAOAOflat organizational structure aAAeOaFOB origin pricing FOBuOUfocus strategy OOAOfollowers EaOSsFord IOEforeign middlemen uIaOaEIforestry AOOformalization IE/aformulate OAfortress/position-defence strategy AOuAYOAOFortune AOOOforward integration IoCOIafranchise systems IOiIIfranchising IOiOfree call numbers AaNcAAefree goods AaNEIAfreight-absorption pricing AaEOOENUfringe benefits ioIufrontal attack strategy OyAaoOAOfull costing profitability analysis EEOAuOOIofull-service wholesalers EIbInAAuEIfunctional competencies and resource allocation OAUAUAOeEOOAafunctional efficiency OAUAEfunc tional organization of sales force IuEUOAUeOIuEUOIefunctional organizational structure OAUIeOafunctional performance AUOAUfunctional strategy OAUOAOGgames EEgap iagatekeepers AIYOSsgeneral behavioral descriptors OaIaAGeneral Electric (GE) IOAcAoGeneral Foods Corporation IOAEAgeneral merchandise discount chains oOUEIAOUUAEoeGeneral Motors IOAAugeodemographics CoOoEEUIAIOOgeographic adjustments OAiOugeographic distribution OAiOgeographical organization of sales force OCoeOIuEUOIeGillette AIBeglobal adjustments ECoOuglobal elite consumer segment ECoOIuNAEglobal expansion ECoAOAglobal marketing control ECoOIuOOAglobal markets ECoEglobal niche strategy ECouaOAOglobal standardization strategy ECoeOAOglobal teenage segment ECoCaEUAeEglobalization ECoglobal-market expansion ECoEAOAgoals UAegoing-rate/competitive parity pricing OuOAUUgoods producers uAOAOiEIGoodyear IIOOiAOIgovernment agencies Obugovernment buyers ObEOSsgovernment market ObEgovernment regulation ObUOAgreenhouse effect IAEOOg rey market OEEgross domestic product (GDP) uAUEuuUOgross margin AAugross national product (GNP) uAnEuuUOgross profit AAugross rating points (GRPs) UoOEygroup/category product manager AaouAAigrowing markets EEgrowth rate of market EOoAEgrowth stage of product life cycle uAEuAOUAUAEIgrowth-extension strategies OoAOAOAOgrowth-market strategies for market leaders EAiOSsAEOoOAOgrowth-market strategy EOEOAOgrowth-market targeting strategy EOEIOAOguarantee/warranty O/guarantees OGucci AcuEAcOoAuEAAAHHaagen-Dazs buiEhard technology OEoHarvard Business Review boEIOAAAUharvest EOnharvesting pricing EOnUharvesting strategy EOnOAOhealth care OAAhealth maintenance organizations (HMOs) AAuIAEueOheavy buyer oIHeileman Brewing CompanyHeinz aEIEAhelpfulness OOaOHenkel SsHertz OEAAuAuaABBIHewlett-Packard YAOEhierarchy of strategy OAOAaIhigh margin/low-turnover retailers SsAuEo/IOUAEAAaEUEIhigh market share global strategy SsEYiECoOAOhigh-contact service system SsObInIIhigh-involvement product SsIOeuA high-involvement purchase SsIOeAohight market share SsEYiOAOHilton IuUHoliday Inns UEOAAYhomogeneous market IOEEHonda Iihousehold/family life cycle OIEuAOUAUhousehold OIhybrid technology iIEoIIBM uEEIOAuAidea generation OaAuEu/EuEideas for new products AuAOa/Ieidea-screening process OaENyIidentification of segments EoIOEIllinois Tool Works OAAuAESsimage pricing IIoUimitative positioning AAIimitative strategy AAOAOimpact evaluation OIiAAAimpersonal sources CoEEAAIAOimplementation and control of marketing programs OIuAAOIOOAimplementation EEimprovements in or revisions of existing products IOOuAAAAoBOyimpulse buying aAoimpulse goods aAoAincentives Aoincome EOEeincreased penetration strategy OoOEoIOAOindirect costing profitability analysis aOEOAuOOIoindividual brand ooAAAindividual value oEEUOindustrial goods ; services OuAIbInindustrial goods channels OAOIuCbAindustry attractiveness OIOyAindustry attractiveness-business position matrix OIOyA-OInOIOOoindustry dynamics uOIindustry evalu ation uOAAAindustry evolution uONYainelastic EUnOinfluencers OIiOSsinfocommunications industry AIIAOinfomercials EIOAIaainformation age AIEuinformation search AIENinformation technology AIEoinformation AIinformative aOOAingredient EYin-home personal interview oEEOIAIin-house use tests AUEOAaEOinnovation Ainnovativeness AOinstallation EeEin-store display eAUOEin-store positioning eAUOin-store promotion eAUUIuintangibles IBIintegrated marketing communication plan (IMC) OuIOIuAintegration of perception OOuIintegration OuIIntel OoIOuintensity of market position EOIAOIEintensity OIEintensive distribution AUIOIuinteractions across multiple target markets aAeEaAIaOAinteractive media EAIainterest rates AuAEinternal data sources AUEyYAOinternal marketing AUOIuinternal organizational structure AUeOainternational advertising uEaainternational channels uEOIuCbAinternational division uEOinternational marketing uEOIuinternational organizational design uEeOEeAinternationalization of services bInAu Eintroductory stage of product life cycle uAEuAOUAUAIAoIinventory level aaEAinvestor relations advertising IEOIaaissue advertising UaaaJJaquar AAOBJell-O Ajobbers AuEIJohnson ; Johnson CEujoint ventures IEjury of executive opinion ObUAiEEOEIaOaujust noticeable difference (JND) CCEOaAiOijust-in-time (JIT) management system EOAUAiIaIjust-in-time purchasing arrangements EEAAKKao IoKeiritsu AIKellogg AanEKentucky Fried Chicken (KFC) IAukey account management OOIUAikey accounts OIkey benefits EAAuOakey environmental issue identification EOOAIEIakey variables OaAkey/house accounts O/uIKmart AeIOKodak AiKomatsu EEEKraft ULlaboratory tests ENeEOaEOleapfrog strategy IUIoOAOlearning hierarchy NIaalegal services AEbInlegislation Alegitimate power Elevel of compensation eoEAlevel of technical sophistication EoAOOIELevi Strauss AiIEIOAIELevis AIEECoioAAbOAOiEIlexicographic model EaaeAIlifestyle EuiElimited-service wholesalers OIBbInAAuEIline extension uAISsAOline filling uAISsIialine stretching uAISsNOEilist price ULloyds of London AOAIAIOElocalizaiton strategy OOAOlocation pricing EuUlocation IOAlodging IYoalogistical alliances oCUAAElong-term memory AUCOalost customer EEAEILouis Vuitton AOIbCuOoAuEEAAAlow-contact service system IObInIIlow-cost defender IEAOuIlow-cost position IEOIlow-involvement hierarchy IIOeIEaaLucent Technologies AENAMmacro risks eUcIOmacroenvironment eUmacrosegmentation eUIOmail-order retailers OEAaEUEImaintaining market share OEYimaintenance strategy OOAOmanagement overhead UAiNmandatory adaptation COAOEEOmanufacturer brand OAOiEI/EuOAAAmanufacturers agents/representatives EuuEIAuAiEI/IuEUuimanufacturers export agents (MEA) OAOiEIoUuAimanufacturers sales offices/branches EuuEIAIuEUiEA/OOumanufacturing process OAOiyImanufacturing OAOiOmarket aggregation strategy OuIaEOAOmarket attractiveness factors EIOyAOoEOmarket attractiveness EIOyAmarket attractiveness/business position matrix EIOyA/OInOIOOomarket circumstances Emarket demorgraphics EEEUO/IAIOOma rket dimension EAEmarket entry strategies EoEeOAOmarket exclusion EAAamarket expansion strategy EAOAOAOmarket factors EOoEOmarket followers EuEaOSsmarket growth rate EOoAEmarket hirarchy EEmarket inclusion EAEEemarket leaders EAiOSsmarket measurement EaAmarket opportunity analysis EuaOIomarket oriented OOEIIoAmarket position factors EOIOoEOmarket positioning analysis EIOIomarket potential measurements ECAaEmarket research ENmarket segment IOEmarket segmentation EIOmarket share EYimarket targeting AeENOnmarket Emarketability EIOAUAmarket-entry strategies EoEeOAOmarketing action plan OIuAmarketing audit OIuEoAmarketing channel OIuCbAmarketing codes of conduct OIuIamarketing communication OIuI/marketing concept OIuUAimarketing control OIuOOAmarketing decision support systems (MDSS) OIuoSsOOIImarketing environment audit OIuEoAmarketing flows and functions OIuyIIOAUmarketing function area audit OIuAUAiOoA EoAmarketing implications of OOIuAOIimarketing information system OIuAIIImarketing institutions OIuumarketing management OIuUAimarketing message OIuAImarketing mix OIueImarketing policy OIuSsAOmarketing productivity area audit OIuEuuAAiOoAEoAmarketing program components OIuAAUEYmarketing program OIuA/marketing relationship OIuOImarketing research OIuNmarketing strategy OIuOAOmarket-management organizational structure EUAieOamark-up price uA/OcUUnMarlboro IoAMarriott Hotel IoAAemass-market penetration strategy oaAEEoIOAOmass-market strategy oEOAOmatrix organizational structure OOoeOaMatsu****a EOEEIAcOmature conformists EEiAEaoAOSsmature markets EEiEmature stage of product life cycle uAEuAOUAUAEEiIMcDonalds AoAIMcDonnell Douglas AoAEMCIcNECEAcIAEMDSS (Marketing-Decision Support System) EoSsOOIImeasurability EaEOmeasure or index aAOemeasurement criteria AAemedia audiences AIaEUOUmedical and health services OAAIAEubInMedico Containment Servicesmemory of consumers IuNOSsCOaMercedes-Benz AEAE-UMercer Management Consulting AAuAAOCUAiEIEEmerchandising IAIumerchant middle men uAUAOOaEImerchant wholesalers EIOAuEImessage structure AIaMichael Porter AoEu-IOmicro risks IUcIOmicrosegmentatioin IUIOMiller Tyding ACT, USA AAOIminging oOMinnesota Mining and Manufacturing Company (3M) AAaEOioOIOAOiEMinolta AAAUimiscellaneous sources aAaAOmission UOmissionary selling IAIuEIuEUMitsubishi Heavy Industries EyAaOOmodified rebuy OuOUmonosegment positioning OIOEIMonsanto AIEAOEuIiEoEmoral appeals AAi/AAESsComorals AAMotorola AIABAmultichannel distribution aCbAOIumultidimensional scaling aIEmultilevel selling aIuEUmultinational coporations (MNCs) cuEmultiple test markets aaEOEmultiple-brand strategy aAAAOAOmultiple-factor index aOoEOOEymultisegment positioning aOOIOEImutual trust IaAEINNabisco Biscuit AEEEyEEnational account management EuOIUAinational market uAUENational Semiconductor AAuuOeIaEnatural products IiEuANEC EOcONescaf EENestl Enet sales IuEUinetwork computer (NC) IoAcAEaunew business selling AOInIuEUnew buy EeAuAnew entrants AoEeOSsnew markets AEnew mate rials AAAINew Prod screening model AAOABAENAInew product lines AuAISsnew products AuAnew-product development AuAnew-product ideas AuAOaNewsweek AIAOUnew-task buying EAEnew-to-the-world products EAcOAuAniche penetration strategy Uie/uaEEoIOAOniche-market strategy UieEOAONike AIENissan AaEno-brand brand name IBAAAAAAAAuAno-frills product IBeEIuAnoise in communication system IIOAOeOonon-financial rewards CIiOEOAoeEnon-probability sampling CAAEeNunon-profit organization COAueOnon-store retailing IBeAIAaEUOnumber of stockouts UOIEyAOobject-and-task method of promotion budgeting Ae-EIInUIuOEaobjectives and strategy area audit AeOeOAOAiOoAEoAobjectives SsIaAeobservation Uioccupancy costs IYOOAEoccupation/position OO/OIodd pricing Aa/OaEyUOEM (original equipment manufacturer) OEEeOAOiEIoeverall quality UIaOEAoff-invoice discounts AOIaAOUUoffsets OIuOOmega AAOon-air testing aaEOOPEC (Organization of Petroleum Exporting Countries) AAaEEOIEaoueOopening relationships AOIoperating supplies EuuOA operational excellence OEUAiEAopinion leaders OauAiOSsopportunity cost uaEopportunity identification uaEoopportunity/threat matrix ua/IbOOoorder cycle time oOUAUorder processing Aiorganisational level eOaIorganizaitonal requirement planning eOeCoAorganization area audit eOAiOoAEoAorganization buying center eOEOAorganizational customer eOEIorganizational direct selling eOOIuorganizational markets eOEorganizational purchasing eOEorganzational structure eOaoutdoor enthusiasts IaOEAOSsout-of-home media IaaaAIaoverall cost leadership EAaEAiIEoverheads EOOoverseas direct investment IaOOIEownership of new product AuAEuOEPPacific Electric IANocAopackaging panel of experts Oeparentage OOparties involved OApayment terms OIoipay-off control OoOOApenetration pricing EoIUPepsi-Cola UEAEAOperceived customer value EIOUOperceived quality OAOEAperceived value OAUOpercentage of sales promotion budgeting method IuEUiUOEUIuOEaperceptions of consumers IuNOSsO/Aiaperceptual (product) pisitioning OuAIperc eptual map OIperceptual organization OeOperceptual vigilance OAIeperformance dimension Oeperformance evaluation OAAAperformance measures iIO/OaEperformance objective Aeperformance standards eperformance AUperishability COAOpersonal selling EEOIAIupersonal sources oEEAAIAOpersonnel development EEAEOpersuasive EbOApharmaceuticals industry OOOphysical (product) positioning IiAiuAIphysical descriptors IiAiaAphysical distribution EIiOIuPillsbury AuEEopioneers IEEeOSsPizza Hut OEIplace utility OaOAplanning and control system area audit AOeOOAIIAiOoAEoApoint of sale information IuEUaAIpoint-of-purhcase (POP) promotion EaUIupoint-of-sales (POS) data IuEUaEyYpontificator EOAEpopularity IOAOpopulation trends EEUCEAportfolio models for resource allocation EOAaOAAEueIAEposition intensity OIOIEpositioning Ipossession utility OOOApost-purchase dissonance AooApost-purchase evaluation AooAAApost-purchase/after-sale service EUobInpotential advantages COUOAEApotential customer COUEIpotential market C OUEpotential target market COUAeEpower in distribution OIuEApower of buyers AoOSsAUApower of suppliers OEIAUApredatory pricing AOaOUpre-empting scarce resources IEOIEEOpreferential treatment IOYyOopremiums iIaAopresent competitors IOOAOuOSspresenting sales message IaIuEUAIpre-test market research aEOCENprice discrimination UnAcEOprice elasticity of demand eCoAUnOprice fixing UnEeprice leaders UnAiOSsprice lining UnAAAUprice promotion UnUIuprice quotation Uprice sensitivity UnAoEprice structure Unaprice Unprice/earnings ration Un/EOOaEprice-off promotions UUIuprice-setting process UyIpricing adjustments UOupricing policies UnSsAOpricing Uprimary demand ueCoprimary sources UOAa/OOEyYprint media OEAIaprivate/for-profit organization EO/OAuOeOPRIZM (Potential Rating Index for Zip Markets) OEObCoIuACAEOEyproactive new-product development strategy oEIAuAOAOprobability sampling AAEeNuproblem formulation cIEIaproblem identificatioin EIEIaprocess management yIUAiProcter ; Gamble (P;G) aEprodu ct line uAISsproduct availability uAAEnAOproduct category uAAaoproduct class uAAaoproduct decisions uAoSsproduct design uAEeAproduct development uAproduct dimension or attributes uAIE/EoOproduct evolution uANYaproduct features uAIOOproduct intent share uACaIoYiproduct leadership uAAiAUAproduct life cycle (PLC) uAEuAOUAUproduct life cycle curve uAEuAOUAUCuISsproduct line uAISsproduct manager audit uAAiEoAproduct offering OAproduct organizaiton of salesforce uAeOIuEUOIeproduct policies uASsAOproduct positioning uAIproduct quality uAOEAproduct scope uAIproduct space uAIOAproduct specifications uAanproduct systems uAIaIproduct type uAAaIproduct usage uAOAIproduct uAproduct(ion)-oriented organization uA/EuuIoIeOproduction Euuproduct-line pricing adjustments uAISsUOuproduct-management organizational structure uAUAieOaproduct-market entry control uAEoEeOOAproduct-related behavioral descriptors OeuAIaOAIaAproducts market characteristics uAAEIOOproduct-use testing uAEOAaEOpro-environment pro fit impact of market strategy (PIMS) EOAOAAuEoOIiprofitability analysis OAuOOIoprofitability OAuO/OAuAUAprofitable survivor strategy OAuEIAEuaOSsOAOproject-company resource compatibility IiAOeEEOAOprojected profit-and-loss statement OAEoOaiprojective tests IOaEOpromotion decisions UIuoSspromotion mix UIueIpromotion policies UIuSsAOpromotion UIupromotional allowance UIuOUEApromotional effort UIuAApromotional pricing UIuUpromptness EOpropector strategy IEIOAOprospecting for customers NOOEIpsychographics AAiIAIOOpsychological cost AAiEpsychological pricing AAiUpublic organization eOpublic relations OIpublic utilities EeEpublicity upull strategy for control of distribution channels OIuCbAOOAAAEOAOpupil dilation IAOApurchase predisposition AoCaIopurchasing agent EuAipurchasing contract EIIpurchasing manager/agent EAiuAipurchasing power perity (PPP) AoAAUOEypush money/spiffs Oopush stragtegy for control of distribution channels OIuCbAOOAAIAEOAOQqualifying prospects EoeCOUEIEnquality dimen sions OEAIEquality OEAquantity discount EyAOUUquestion marks IEIaAaquestioning NIEquotas iRR ; D expenditure NOAOrace and ethnic origin OOaIAnarack jobbers OEAAuEIradio IBISscarank ordering AAorate of adoption EAErate-of-return/target return pricing OAE/AeOUrational appeals AiOESsCorationale uOAiraw materials OAAIreactive and proactive responses OCEaSsAOreactive new-product development strategyreactor strategy OIOAOreal estate Ourebates OUrecall tests COaaEOreceiver OEOOSsreciprocity AuOaYrecognition of problem/need IOIEIa/eCorecognition tests EIOaEOrecreation OeAOOrecruitment and selection OAOeNIrecycling of packaging OEOAuOAReebok Enreference group IOOEIareferent power IOOErefocus Irefunds IEirefusal to deal UoOregression analysis OeOIoregulation UOArelated/concentric diversification IaO/IAaOrelational VMSs IaOEOOIuIIrelative attractiveness of declining markets EIEEAIaOIOyArelative market potential IaOECArelative market share IaOEYireliability EOrepeat purchase behavior OOAoIrepet ition OOrepositionings OOAIuArequirements planning eCoAreseller OaEIresident buyers EOresource allocation/deployment EOAaOAresponse strategies OSsAOresponse to communication IiOresponsive strategy OIAuAOAOresponsiveness IiOOretail coverage strategy AaEUIOAORetail Index AaEUOEyretail outlets AaEUeretail sales AaEUiretailer co-operatives AaEUEIIEcretailer AaEUEIretailing trends AaEUCEAReturn on Equity (ROE) EOaOAEReturn on Investment (ROI) IEOAEReturn on Net Assets (RONA) EuOAEreverse engineering IoIreward systems AoIIrivalry determinants OuoOoEOrivalry OuOEORobert Miles ABIOAouERockwell AaEIbuRolex AIAERolls-Royce AIEAEroster AuaRover ABoESsalary osales agents IuEUuAiEIsales analysis by customer EIIuEUOIosales analysis by order size oaAAIuEUOIosales analysis by product uAIuEUOIosales analysis by territory CoOoIuEUOIosales analysis IuEUOIosales forcasting IuEUOasales force estimates IuEUEEOAAsales force size IuEUOIeaAsales force IuEUOIesales forecasting IuEUOasales management IuEUUAis ales organization IuEUeOsales performance IuEUiIO/Osales personnel incentives IuEUEEOAosales personnel IuEUEEOsales planning IuEUAsales potential IuEUCAsales promotion IuEUUo/UIusales territory IuEUOCosales trends IuEUCEAsales IuEUisales/price reduction IuEU/UnIAsample design NuEeAsample size Nuosampling eNusampling IaNuAscale efficiency aAAEscaled measures EAyaEscoring models AAAAIscreening of ideas OaENsealed bidding OeSears IuEsecondary sources UbAa/IOEyYsecond-but-better new-product development strategy oOSsOEIIAuAOAOsecurity OEOsegmentation and targeting IOOeAeNOnsegmentation criteria IOesegmentation descriptors EIOaAsegmentation EIOSeiko EOOeEaEcECoOoAuAoOuEuuEIselective demand NOnOeCoselective distribution NOnOIuselective exposure NOnOOselective perception NOnOO/Aiaselective retention NOnOAoself-employed person AAOAoEEself-managing teams OIOUAiIAOself-oriented OIOIoIselling groups IuEUIAOselling proposition IuEUA/IaOeselling IAIu/IuEUservice guarantees bInOservice industry bI nuOservice organization bIneOservice quality bInOEAservice bInserviceability bInAUAserviceability EEOAOservices channels bInCbAservicing products bInuAservicing the account IbInsetting quotas Eishake-out stage Ishared programs/facilities OIiA/Eeshare-growth strategies for followers EaOSsAEYiOoOAOshareholder value EUOshare-maintenance YiOSherman Act, USA AAuuAshopping goods IuNAshort-term memory IAUCOasignal vehicle/carrier AAOOIasimulated test marketing AAaEaEOsingle-factor index OoEOOEysingle-line mass-merchandiser stores OAaIuAOAEoeSKF EoaOaEskimming and early withdrawal AOOeOcAeOAOskimming pricing AOUsleepwalker/contented underachievers AIOIOSs/UEYOAuaAEEslotting allowance OAoIusocial acceptability EcaEOEUOsocial class Ecaasocial objectives EcaAesociocultural environment EcaIAsoft goods CAIOAAsoft technology EiEosole ownership entry strategy AIiEuOEAoEeOAOSony EAasource credibility AIAOAEAEsource aaAIAOsources of data EyYAOsources of new-product ideas AuAOaAOspeciality goods IOEa Aspeciality retailers OAaEUEIspeciality stores OEIespecialization AAspokesperson uNOEESprint EAOAOIOStandard Industrial Classification (SIC) eOOAauAestandardization strategy eOAOstandby positioning OAIstaple goods EOOAAStarbucks CIEstars ACAastatement of job qualifications OCoEAstock levels aaEAstockless purchase arrangement IBaoEAstore brands AaEUEIAAAstraight commission compensation plan OoOAestraight rebuy OOOUstraight salary compensation plan oOAestrategic alliances OAOAAEstrategic business unit (SBU) OAOO/OInIstrategic control OAOOOAstrategic fit OAOOstrategic group OAOestrategic inertia OAOSsOstrategic intent/objective OAOAestrategic marketing program OAOOIuAstrategic pricing objectives OAOUAestrategic withdrawal OAOIEstrategy constraints OAOOIiOoEOstrategy formulation and implementation OAOOAIEEstrategy implementation OAOEEstrategy reassessment OAOOOAsubculture NCIAsubfactor IOoEOsubstitute goods IauAsubstitution threat IauuAAIbsuccess rates EAESumitomo ONEIEASun Microsystems INoIIIsupermarkets Esupplementary media OuOaaAIasuppliers bargaining power OEIAIOUUAUAsurrogate products IauuAsurvey esurvival pricing EuaUsustainable competitive advantage EOoAOuOAEAsweepstakes EAeswitching cost Esymbols uAsynergy IOATtabulation OAiTaco Bell EbEOOtangibility OIOTantem Computerstarget audience AeEUOUtarget level of product quality uAOEAetarget or hurdle level AeoANEEAtarget return price AeOUntargeting strategy AeENOnOAOtargeting AeENOntaste UI/IAteam selling IAOIuEUtechnical selling EoIuEUtelecommunications industry cNuOtelemarketing cIuEUtelevision audience measurement cEOUOUaAtelevision home shopping cEOOIIiterritorial restrictions OCoIBOAterritories CoOoterritory design and deployment CoOoEeAEoterritory inventory OCoaotest marketing EaEOtesting new product aEOAuAthe American Association for Public Opinion Research AAuOauNathe Council of American Survey Research Organization AAueNeOIOathe Fishbein Model AEoAIthe Marketing Research Association OIuNatheatre tests I OaEOthreat of new entrants AoEeOSsAIbthree order-hierarchy models EyIaaAITide IOTiffany iUAYTime EuOUtime frame EaoU/OCotime pricing EaUtime utility EaOATimex IiAAEtitle EuOEToshiba Ototal cost UEtotal quality managemnt (TQM) EAaOEAUAitough customer AIAEIToyota Motor Corporation aIiToys R Us AAuOoAuIaSsAaEUEItracking and monitoring uUOeaOtrade mark EIetrade promotion AOUIutrade selling AOIuEUtrade/functional discounts AO/OAUOUUtrade-in allowance OOEAOUEAtrading companies AOEtraditional stores IEIetraining AaNtransactiional efficiency OAEtransaction cost analysis (TCA) OEOIotransportation OEEatrends CEAturnkey construction contract aObAoOturnover EEOAtwo-sided presentations EIoAIAEotying contracts oIobAIITylenol IAtypes of adverstising aaOOAatypes of brand AAAOOAatypes of costs EOOAaUultimate customers/end users iOOEI/OAunderlying dimension ueEOEOuniform delivered pricing IOOENUUnilever AIAuUnion Pacific Railroad AIIANoIuAunit cost IEunit sales IuAIuEUiunitary price elasticity IeCoUn OUniversal Product Code (UPC) IOEIAaAeuniverse NuUIaunrelated/conglomerate diversification IaOunsought goods CECouAUPS AIbInUS Patent Office of the Department of Commerce AAuEIInAuOUSA Today nEOAAuusage OAIuse tests EOAaEOusers EOAOSsutility/price relationship OA/UnOIVVALS2 UOOeEuiEIaI2value UOvalue-based planning UOuAvariability aOvariable costs EaEvariable incentive EaAoeEvariance decomposition analysis AiOaOIoVCR (video cassette recorder) AInuvending sales OEUoOvending-machine operators OEUouOEIvendor analysis OEIOIovertical integration O/YIoOIavertical marketing systems (VMS) OOIuIIvision OVolvo IOuIOWWall Street Journal uOEOWal-Mart IOuAeWalt Disney IEAawant OuCowarranty OEAOweight OEWella IAWendys IAIWhirlpool YoAOwholesale clubs AuaAOwholesaler-sponsored voluntary chains AuEIAoAOOAEowholesaling trends AuCEAwin-back program OOEIworking capital investment OUEoIEeworkload approach AEaAWorld Wide Web (WWW) IoIIoXXerox EAOYYamaha NAAibyoung urban trend setters AeCaACEAAiOSsZzero d efect AaEIYzone pricing OCoU All That Is: Incubus Essay